Creative Logo Design

Be recognizable through creative logo design

Cre­ative logo design is impor­tant for your small busi­ness web­site design for sev­er­al rea­sons. A good logo makes your busi­ness rec­og­niz­able and stand out from the crowd. It cre­ates brand famil­iar­i­ty. It uni­fies your web and print­ed mar­ket­ing mate­ri­als. It makes you look good. Cre­ative logo design is a ser­vice offered com­ple­men­tary to web­site design and search engine opti­miza­tion.

Creative logo design burns into your memory

A cre­ative logo con­cep­tu­al­izes your com­pa­ny name, your cul­ture and iden­ti­ty, your mes­sage and val­ues, your prod­uct and ser­vices. A brand was first used to burn a let­ter or sym­bol into the hides of live­stock. In mod­ern times a cre­ative logo burns your busi­ness image onto the reti­na of your customer’s eye and is stored into their long term mem­o­ry. When some­one intro­duces them­selves to you. What are you most like­ly to remem­ber? Their name or their face? The same with the logo. An image is burnt into the long term mem­o­ry.

As humans we iden­ti­fy with images on a men­tal and emo­tion­al lev­el. We began abstract com­mu­ni­ca­tion by scratch­ing draw­ings on rock walls before words were invent­ed. For most civ­i­liza­tions these pic­tograms evolved into let­ters, words, and lan­guages while some of our old­est and advanced civ­i­liza­tions (e.a. Chi­na) ful­ly devel­oped and extend­ed their lan­guage through pic­tograms. They nev­er switched to words. And civ­i­liza­tions who have for mil­len­nia used words, still accom­pa­nied their writ­ten texts with illus­tra­tions. For effec­tive com­mu­ni­ca­tion and fast diges­tion of infor­ma­tion, we are switch­ing back to icons on our desk­top, tablet, and mobile phone appli­ca­tions. The faster our minds grab an whole idea the bet­ter it is.

Creative logo design creates familiarity, loyalty, and trust

As described above, a logo is an image that is stored in the long term mem­o­ry. The image is ‘burnt’ into the sub con­scious lead­ing to brand  recog­ni­tion. After sig­nif­i­cant encoun­ters with the logo a per­son starts to rec­og­nize the logo. The image has become famil­iar. This famil­iar­i­ty is the first step in devel­op­ing trust and loy­al­ty with the brand.  Trust and loy­al­ty solid­i­fy through per­son­al or shared expe­ri­ences with the prod­uct and ser­vice. These expe­ri­ences become asso­ci­at­ed with the ‘burned’ image and stored in its asso­ci­at­ed mem­o­ry fold­er. In oth­er words, your poten­tial cus­tomers have now con­vert­ed into actu­al cus­tomers and are build­ing a rela­tion­ship with you and your brand.

Creative logo design looks good

A cre­ative logo improves the look of your print­ed and online mar­ket­ing mate­ri­als. A cre­ative logo is one or a com­bi­na­tion of com­pa­ny name, type treat­ment, col­or, catch phrase, and image. The com­pa­ny name is set in an appeal­ing type which aes­thet­i­cal­ly estab­lish­es your company’s char­ac­ter.  It tells whether your com­pa­ny is pro­gres­sive or con­ser­v­a­tive, friend­ly or classy, and can imply a lot of oth­er traits. The col­or of your logo com­mu­ni­cates your tem­pera­ment, warm or cool, laid back or aggres­sive, and can arouse a vari­ety of emo­tions.  A slo­gan or catch phrase defines a core val­ue and reveals what you do or how you do it. Final­ly an image can be cre­at­ed with type only, a small image can replace or add to a let­ter, or the type can be com­bined with an abstract image, illus­tra­tion, or pho­to. There are infi­nite pos­si­bil­i­ties for a good cre­ative logo.

 

Creative Logo Design Process

Before design­ing your logo we ask you a cou­ple of ques­tions to make the right deci­sions, know your aes­thet­ic expec­ta­tions, and guar­an­tee the logo to com­mu­ni­cate all that your busi­ness stands for.
Then we cre­ate three to five pro­to­types, each with sev­er­al vari­a­tions to offer the best fit­ting solu­tion.
We ask for feed­back, do some refin­ing, before you sign off on a def­i­nite ver­sion of the logo.
To com­plete the process, we make web and print appli­ca­tions of the logo, each in col­or, black and white, against a col­or back­ground, and when sur­round­ed by oth­er ele­ments on a page.
We write a short usage guide and pro­vide you with a CD con­tain­ing all logo fold­ers and files.