Are you to be seen? Are you to be heard? These are the questions. But their answer rests on a third: are you to be found?
A published website does not give competitive edge. Tremendous online traffic and competition makes it necessary to optimize your website for searches on the internet. Search engine optimization, or SEO for short, directs a stream of potential clients who are ready to hire or buy to your website.
To match specific searches with your brand, product, service, and place of business is a serious marketing effort.
- With what words and phrases do you want to be found?
- Yet what terms do people actually type in when they search?
- Which have the most volume?
- Which have the least competition?
- Which will bring you the business that you need?
For these terms we optimize. Attract and direct people to your website. Once they visit, engage them as best you can. Build trust and turn visitors into clients who will call, email, hire, or buy from you.
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